One of the best ways to improve online visibility is through local SEO. By optimizing your business for local search, you can improve your chances of being found by potential customers in your area. There are a few things you can do to optimize your business for local search, including making sure your NAP (name, address, and phone number) is up to date and accurate, adding local keywords, and creating local citations. By taking these steps, you can improve your visibility in local search results, making it more likely that potential customers in your area will find you online.